Duft WattersonWhat would happen if we all gave 1%? | Duft WattersonWe’re asking this question because Duft Watterson team members recently attended the 1% for the Planet Annual Summit in Los Angeles. As a…3 min read·Apr 22, 2022----
Duft WattersonDesign a great website | Duft WattersonWe all know first impressions are oh so very important, from dating to website design. A landing page or homepage is a first-impression…7 min read·Mar 14, 2022----
Duft WattersonHow to Find Your Content Marketing Essentials | Duft WattersonIn today’s ever-connected world, it can be confusing (to say the least) to know where to focus your marketing efforts.3 min read·Aug 31, 2021----
Duft WattersonThe Process: Designing Sockeye Brewing’s Brand RefreshSockeye Brewing has Idaho in their DNA — they’re not just one of the state’s oldest breweries, they’re also one of the most recognized and…4 min read·Jun 9, 2021----
Duft WattersonWords Matter: Edit and Edit Again | Duft WattersonA while back Miller Brewing Company had a headline snafu. But not just any snafu. A billboard-sized error. They wrote the following…5 min read·Mar 15, 2021----
Duft WattersonOutlaw or lover? Five Elements of Brand Planning | Duft WattersonWhen we onboard clients at Duft Watterson, we nearly always start with a basic brand position question: “If someone stopped you in an…3 min read·Mar 1, 2021----
Duft WattersonHow to Choose the Right Advertising Agency in 2022 | Duft WattersonMaybe you want to launch a new product. Or perhaps it’s time for a brand refresh. Whatever the reason, choosing the right advertising…4 min read·Jan 26, 2021----
Duft WattersonWords Matter: Spelling Errors | Duft WattersonWe’ve all been there. You hit send on an email. Then something makes you take a second look and there it is — bam! — a spelling error. You…5 min read·Jan 13, 2021----
Duft WattersonWords Matter: Don’t be an idiom idiot | Duft WattersonAs a marketer, you are by default a communicator. That means, when it comes to getting a message across, you’re expected to know what to…4 min read·Dec 9, 2020----
Duft WattersonTrader Joe’s wrote the recipe for turning customers into brand advocates | Duft WattersonThe year was 2013. I had recently moved from Idaho to Washington, D.C. I was without a car for the first time in my life, relying solely on…5 min read·May 28, 2020----