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Duft Watterson

What would happen if we all gave 1%? | Duft Watterson

We’re asking this question because Duft Watterson team members recently attended the 1% for the Planet Annual Summit in Los Angeles. As a…

3 min readApr 22, 2022

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What would happen if we all gave 1%? | Duft Watterson

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Duft Watterson

Design a great website | Duft Watterson

We all know first impressions are oh so very important, from dating to website design. A landing page or homepage is a first-impression…

7 min readMar 14, 2022

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Design a great website | Duft Watterson

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Duft Watterson

How to Find Your Content Marketing Essentials | Duft Watterson

In today’s ever-connected world, it can be confusing (to say the least) to know where to focus your marketing efforts.

3 min readAug 31, 2021

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How to Find Your Content Marketing Essentials | Duft Watterson

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Duft Watterson

The Process: Designing Sockeye Brewing’s Brand Refresh

Sockeye Brewing has Idaho in their DNA — they’re not just one of the state’s oldest breweries, they’re also one of the most recognized and…

4 min readJun 9, 2021

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Duft Watterson

Words Matter: Edit and Edit Again | Duft Watterson

A while back Miller Brewing Company had a headline snafu. But not just any snafu. A billboard-sized error. They wrote the following…

5 min readMar 15, 2021

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Words Matter: Edit and Edit Again | Duft Watterson

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Duft Watterson

Outlaw or lover? Five Elements of Brand Planning | Duft Watterson

When we onboard clients at Duft Watterson, we nearly always start with a basic brand position question: “If someone stopped you in an…

3 min readMar 1, 2021

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Duft Watterson

How to Choose the Right Advertising Agency in 2022 | Duft Watterson

Maybe you want to launch a new product. Or perhaps it’s time for a brand refresh. Whatever the reason, choosing the right advertising…

4 min readJan 26, 2021

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Picking the right Advertising Agency in 2022

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Duft Watterson

Words Matter: Spelling Errors | Duft Watterson

We’ve all been there. You hit send on an email. Then something makes you take a second look and there it is — bam! — a spelling error. You…

5 min readJan 13, 2021

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Words Matter: Spelling Errors | Duft Watterson

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Duft Watterson

Words Matter: Don’t be an idiom idiot | Duft Watterson

As a marketer, you are by default a communicator. That means, when it comes to getting a message across, you’re expected to know what to…

4 min readDec 9, 2020

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Words Matter: Don’t be an idiom idiot | Duft Watterson

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Duft Watterson

Trader Joe’s wrote the recipe for turning customers into brand advocates | Duft Watterson

The year was 2013. I had recently moved from Idaho to Washington, D.C. I was without a car for the first time in my life, relying solely on…

5 min readMay 28, 2020

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Duft Watterson

Duft Watterson

2020 AdAge Agency of the Year | 1% For The Planet Member | An advertising agency specializing in branding, iconic design, & creative campaigns.

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